Spring City × EHL Forum and Strategic Press Conference Successfully Concludes at Spring City Golf & Lake Resort

During the forum and strategic press conference, participants engaged in in-depth discussions around topics such as "Reimagining the Future of the Hotel Industry Post-Pandemic", "Redefining the Journey of the New Generation of Consumers", and "Attracting Talent and Optimizing Employment in Broad-Spectrum Service Companies in the Post-Pandemic Era".

Forum Discussions Held Among Esteemed Guests.

This forum attracted an array of distinguished guests from the industry. Among them were Mr. Chen Bao, Chief Director of the Greater China Region for the École hôtelière de Lausanne (EHL) - a globally leading institution in hospitality management. Also in attendance were Mr. Jia Xu, General Manager of NUO Hotel and Deputy General Manager of Beijing Kaiyan International Hotel Management Co., Ltd., Mr. Minglei Shen, Founder and CEO of SerVartisan, and Mr. Mervin Ho, General Manager of Spring City Golf & Lake Resort.

Mr. Chen Bao, the Chief Director of theGreater China

Region for the École hôtelière de Lausanne (EHL) Delivers His Speech.

During the forum segment in the reception hall, Mr. Chen Bao shared EHL's experience in cultivating elite talent in the management industry and also gave his insights on the future development trends of the industry.

Mr. Jia Xu, on the other hand, shared his rich hotel operation management experience from NUO Hotel and Kaiyan, providing the attendees with fresh perspectives on new directions for industry development.

Mr. Jia Xu, General Manager of NUO Hotel and Deputy General

Manager of Beijing Kaiyan International Hotel Management Co., Ltd., Delivers His Speech.

The innovative employee model and service principles of SerVartisan ignited a discussion among guests and participants concerning the future cultivation and acquisition of talent in culture and tourism enterprises. Topics such as the shifting professional outlook and needs of 'Generation Z', along with variations in the realization of self-worth, provoked thoughtful contemplation among those present.

Mr. Minglei Shen, Founder and CEO of SerVartisan, Delivers His Speech.

The evolution and future transformation plans of Spring City Golf & Lake Resort vividly depict its strategic approach and vision for transitioning from a golf resort into a high-end all-inclusive resort.

Mr. Mervin Ho, General Manager of Spring City Golf & Lake Resort, Delivers His Speech.

Since early 2023, the artificial intelligence industry, with ChatGPT at the forefront, has experienced explosive growth. This trend is also a new development avenue in the culture and tourism sector that has captured significant attention from attendees. The use of artificial intelligence technology is becoming increasingly ubiquitous across various fields, including the culture and tourism industry.

Attendees suggested that artificial intelligence can assist hotels in providing more efficient, round-the-clock customer service, thereby enhancing the quality of service and overall customer experience. Personalized recommendations, powered by machine learning algorithms, can also serve as superior travel guides for customers. Moreover, by harnessing artificial intelligence, customers can gain access to a wealth of information about the hotel and its surrounding area, creating more opportunities to boost the hotel's visibility and brand value.

On-site discussion in the reception hall.

Despite artificial intelligence supplanting certain roles to a degree, the indispensable core value of 'the human touch' within the cultural and tourism industry services remains intact. This sentiment received unanimous agreement from the attendees.

Services that are imbued with a human touch, offer meticulous attention to detail, and demonstrate uniqueness are at the heart of the cultural and tourism service industry. The industry is inevitably moving towards more intelligent, niche, and high-end customizations in the future.

Following the conclusion of the reception hall segment, a strategic cooperation agreement signing ceremony was held between the EHL Hotel Management Business School and the Spring City Golf & Lake Resort.

Group photo at the strategic cooperation agreement signing ceremony.

The EHL Hotel Management Business School's specialized courses hold a distinguished position at the global forefront. The institution provides degree programs at the undergraduate, master's, and doctoral levels, spanning a range of disciplines, including hotel management, tourism management, event management, and catering management.

In addition, EHL serves as a hub for research and innovation, partnering with industry stakeholders to conduct research and consulting projects that drive innovation and growth in the hotel management and tourism sectors. Furthermore, EHL hosts a variety of academic conferences and lectures to stimulate academic dialogue and the sharing of knowledge.

 Participants speak during the question-and-answer session.

 As a wellness initiative under the umbrella of Keppel Corporation, a flagship multinational company based in Singapore, Spring City Golf & Lake Resort enjoys a unique location. Nestled against stunning mountains and overlooking Yang Zong Lake, it boasts unparalleled scenic beauty of mountains and sea. The resort also prides itself on its world-renowned golf course—the Spring City Lakeview Golf Course—which has secured a leading position in the top 100 globally and top five in Asia for numerous consecutive years.

Adhering to the philosophy of “Gather at Spring City, rejuvenate amidst mountains and sea”, Spring City Golf & Lake Resort is dedicated to offering 'year-round, full-time, all-season, family-friendly' experiences. It caters to various customer groups with a diverse range of vacation residences available at all times, positioning itself to make a significant impact on the global high-end cultural tourism market.

Aerial view of Spring City Golf & Lake Resort.

Even more meaningful is the fact that the Spring City × EHL forum and strategic press conference serve as a platform for leaders in the cultural tourism industry to exchange and share experiences. As practitioners delve deeper into the development trends and new business models in this sector, they will undoubtedly generate fresh ideas and directions for the industry's future development.

Group photo of attendees.